Its already been quite a while since I last entered a blog. Some of my friends email me to remind me that updating the blog regularly is a must. Well, I have been busy building websites from my freelance projects and I was not able to concentrate on affiliate marketing.
Anyway perhaps not updating my blog has been a blessing in disguise. I was able to
recall a story from Robert Kiyosaki’s Book - Cashflow Quadrant. The story is very interesting because it shows to kinds of contractors. One that starts immediately and the other one went into planning before implementing the project that has been awarded.
Once upon a time there was this quaint little village. It was a great place to live except for one problem. The village had no water unless it rained. To solve this problem once and for all, the village elders decided to put out to bid the contract to have water delivered to the village on a dialy basis. Tow people volunteered to take on the task and the elders awarded the contract to both of them. They felt that a little competition would keep prices low and insure a back up supply of water.
The first of the two people who won the contract. Ed, immediately ran out, bought two galvanized steel buckets and begin running back and forth along the trail to the lake which was a mile away. He immediately began making money as he labored morning to dusk hauling water from the lake with his two buckets. He would empty them into the large concrete holding tank the village had built. Each morning he had to get up before the rest of the village awoke to make sure there was enough water for the village whne it wanted it. It was hard work, but he was very happy to be making money and for having one of the two exclusive contracts for this business.
The second winning contractor, Bill, diappeared for a while. He was not seen for months, which made Ed very happy since he had no competition. Ed was making all the money.
Instead of buying two buckets to compete with Ed, Bill had written a business plan, created a corporation, found four investors, employed a president to do the work, and returned six months later with a construction crew. Within a year his team had built a large volume stainless steel pipeline which connected the village to the lake.At the grand opening celebration, Bill announced that his water was cleaner than Ed’s water. Bill knew that there had been complaints about dirt in Ed’s water. Bill also announced that he could supply the village with water 24 hours a day, 7 days a week. Ed could only deliver water on the weekdays…he did not work on weekeneds. Then bill announced that he would charge 75% less than Ed did for this higher quality and more reliable source of water. The village cheered and ran immediately for the faucet at the end of Bill’s pipeline.
In order to compete, Ed immediately lowered his rates by 75%, bought two more buckets, added covers to his buckets and hauling four buckets each trip. In order to provide better service, he hired his two sons to give him a hand for the night shift and on weekends. When his boys went off to college, he said to them, “Hurry back because someday this business will belong to you.”
For some reason, after college, his two sons never returned. Eventually Ed has employees and union problems. The union was demanding higher wages, better benefits, and wanted its members to only haul one bucket at a time.
Bill, on the other hand, realized that if this village needed water then other villages must need water too. He rewrote his business plan and went off to sell his high speed, high volume, low cost, and clean water delivery system to villages throughout the world. He only makes a penny per bucket of water delivered, but he delivers billions of buckets of water everyday. Regardless if he works or not, billions of people conume billions of buckets of water, and all that money purs into his bank account. Bill had developed a pipeline to deliver money to himself as well as water to the villages.
Bill lived happily ever after and Ed worked hard for the rest of his life and had financial problems forever after. The end….
Success does not only comes to the one who works hard but also to the one who work smart. Hope you enjoy and has been inspired.
Good Luck and more power to us.
Happy Marketing.
James
References:
Rich Dad, Poor Dad book
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Cash Flow Quadrant
Why am I writing an article about outsourcing? Because presently outsourcing is one of the most important factors in any business. Not only in a large brick and mortar businesses but it can also be applied to small or starting internet marketers like us.
So what is outsourcing? Outsourcing is defined as a method of hiring an outside service provider to perform specific tasks for you. To put it simply is giving to another person the work that you should be doing.
For example you own a shoe factory in the United States ideally manufacturing the shoes should also be made within the office but you decided to outsource it to china. Why would a business give away their competency to another establishment? Here are some of the benefits:
1. Cost. Sometimes outsourcing a job to another business is much cheaper because the production and investment cost is much lesser than setting up a department. Outsource businesses have already invested in their competencies unlike setting up another department for the production. Secondly and obviously the labor cost of china is much cheaper than that of the US, at least in mass production.
2. The second advantage of outsourcing is that the main business can concentrate more on the marketing aspect of the service or product.
What does it got to do with with small or starting internet marketers like us? Well if your main specialization is copywriting, designing a website might slow down your business or if you are good in developing website scripts and templates, writing a sales letter might stuck you up staring at the computer (well, there are some individuals that have mastered both ways, selling and making products per se). That is where outsourcing comes in, you can outsource some of the job like web design, copywriting, search engine optimization…etc. Outsourcing some of these jobs will help you concentrate more on developing your product niches and earning money online.
Where to find outsourcing provider? Here are some of the websites that let’s you find freelance outsourcer.
www.elance.com
www.scriptlance.com
www.guru.com
Just a reminder, if you decide to outsource make sure you review the outsourcer’s profile and portfolio.
If you want a comprehensive reading on what is outsourcing you may download the free ebook below.
http://www.myworkathometips.com/free-stuff/myworkathometips-outsourcing.zip
Other recommeded reading:
10 Steps to being a successful copywriter.
Ghostwriters from the Inside-OutÂ
Tag:earning online outsourcing outsourcing web design work at home tips






