Lollipop for your customers

Wednesday 20 August 2008 @ 1:06 am

What do you do when a furious customer was dissatisfied with your product or service? Give the customer a “lollipop”. Read on and I’ll tell you my experience.

In my previous post, I mentioned how my eldest daughter was scratch by a cat and how I re-learn my marketing skills. This post is a continuation of the scratch by a cat experience and my realization of excellent customer service.


lollipop for your customers

In my previous post, I mentioned how my eldest daughter was scratch by a cat and how I re-learn my marketing skills. This post is a continuation of the scratch by a cat experience and my realization of excellent customer service.

My daughter cried very loud upon seeing the anti-rabbies vaccines to be injected to her. She was crying furiously until the lady doctor told her that if she wanted a lollipop. She ignored the doctor but was pacified a bit. Then the doctor asked her what color of lollipop she likes, Elai’s eyes widened as the different lollipop was offered right before her eyes. Elai picked the yellow lollipop.

The doctor then told her that she is about to get a “shot” and she needed to be calm. She agreed while she was holding her lollipop into her right hand. Upon getting the shot, she cried and this time its even louder that the first cry. Pacifying her seems to be impossible.

The lady doctor then asked if she wanted another lollipop, she refused and continued crying. However when the jar of lollipop was given to her she stops and took five lollipops.

The rest is history.

How this relate to excellent customer service? Let us say that you sold a 1000 products, most likely one will be dissatisfied by your product or service. As the saying goes you cannot please everybody. One is bound to be dissatisfied. What will you do?

  • Battle with the customer by debating that the product you sold is the best product verified by the majority of the customers.
  • Ignore the customer completely.
  • Send the customer to another “customer service support personnel”.

Or you can give the customer a “lollipop”. Lollipop in a sense an additional giveaway that you can give in return to pacify the customer. For example you can give the customer an extra drink if his order is taking to long to serve, additional pizza for late deliveries (Pizza Hut is very good at this), or if you are into digital products an extra ebook, discount coupon, may help in alleviating the customers dissatisfaction.

I remember when I was still selling SUV vehicles. One of my customer went berserk when we were an hour late in delivering the vehicle (there was a lot of delivery during that day). I told her that we were sorry and admitted its our fault, then I told her that in return for our shortcomings we are giving her a FREE maintenance service on her first vehicle checkup. Her mood suddenly changes from furious to smiling. She told us that the freebie is no longer necessary. After a month, I got three sales referrals from her.

Giving lollipop is not only applicable to furious customers but you can also use it to complete a sale.

Happy marketing.
Live Life. The purpose of life is to be alive.

James

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Complicating Simple Things

Sunday 27 July 2008 @ 7:01 pm

This is an interesting video from YouTube about marketers complicating simple things. Hope you find it interesting and learn a lesson.

More power.

James

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Google’s New Policy Change

Saturday 29 March 2008 @ 5:24 pm

Google has advised its publisher that there is new policy on being a publisher. If you are an existing adsense publisher you will see the new policy once you log-in to your account. You need to agree on this policy before continuing to log-in to your account.

One of the provision of the new google policy is adding a privacy policy page on every page that show google adsense. Thsi is easy if you own a relatively small number of websites. But owning a 100 sites is a different story. Anyway, if your website is based on Wordpress, there is a privacy plugin tool that you can easily use to easily add the privacy policy page.

You can find the plug-in here for free. Just install the plug-in and generate a PP Page and wallah, an instant privacy plug-in.

You can get the free plug-in on this web address: http://www.synclastic.com/plugins/privacy-policy/

more power to us.

James

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To buy or not to buy a GET RICH EBooks

Monday 9 July 2007 @ 11:43 pm

If you happen to surf in money making forums, one of the biggest debates is whether to buy or not to buy “get rich ebooks’” about adsense or any affiliate marketing. Most of the senior affiliate marketers will tell newbies on internet marketing not to buy ebooks and will suggest to just browse the web for more advanced information about affiliate marketing tips. This article will serve as a guide for you to decide whether to buy or not to buy a get rich ebook.

I have outline the advantages and disadvantages for the reader to see more clearly the reason for buying the ebook,

What are the advantages of buying an ebook:

  1. It will save you time in researching provided that the author comes is reputable one.
  2. Most the of the ebook will spoon feed you in any procedure (step by step money making tips) that you will doing as an affiliate marketer e.g. step by step procedure in registering as an affiliate marketer, how to set-up a website, how to promote your site, etc.

Disadvantages:

  1. Most of the content of the ebooks are basic they do not contain advanced tips especially in the field search engine optimization. By the way, SEO is a vital tool in promoting your affiliate site, without proper SEO or promotion your site will sit among the billions of website that are left un-visited.
  2. Most of the link that they will be providing contains affiliate links which means that they will try to sell you again rather than “teach” you to get rich.
  3. Most of the ebooks are outdated. Some are written a year go or much later.
  4. Most of the ebooks are re-written articles form old ebooks.
  5. Most of the content can be found on the web.

The above are just some of the points that I have outlined whether to buy or not to buy ebooks. Just a quick tip before you intend to buy an ebook is to ask someone for review most likely they will tell whether it is worth buying or not.

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