my WORK AT HOME TIPS

This is an interesting video from Matt Cutts of Google. The video contains tips for starting entrepreneurs on how they can use Google to their advantage.

Some of the points that Matt answers are the following:

1. Using wordpress as a tool for your blogging site.
2. SEO tips
   a. Keyword selection
   b. Importance of content to Google search engine
   c. Using Google’s webmaster tool to monitor traffic and other related data.
3. Inclusion of your business in Google’s local directory.
4. Usage of images, javascript, flash … as the way Google reads it.

Though this video is short and is already 9-month old it still contains relevant information in getting into the top Google searches.

Best of Luck.
Live life. The purpose of life is to be alive.
James

Subscribe to Work At Home Tips by Email

I read in Digital Inspirations blog that AdSense click tracking is now in integrated in Google Analytics (Beta Stage). I am still not quite sure whether how old the news was, since I cannot find the “news” from the site he is referencing into.

Anyway I made a couple of Googling that lead me to Bloglines referencing screenshots to the original blog post. The buzz is really out adsense publishers can soon track their adsense click earnings from google analytics.

Here are more info.

These new reports in Analytics have enough details to help you exactly measure AdSense performance on every single page of your website.

Google dropped hints on AdSense - Analytics integration some two years but the program has finally entered the beta phase as revealed by a post on GoogleCache (offline now).

Luckily the story remained in FeedDemon’s cache and picking from there, following is a summary of AdSense related data that you’ll be able to track via Google Analytics:

1. The number of times AdSense ads were clicked on any given web page.

2. AdSense revenue generated per page for clicks mentioned in #1.

3. You’ll also know the CTR and CPM for all web pages - no need to create individual URL channels in your AdSense dashboard.

4. “Top AdSense Referrers” - this is the most interesting report as it helps you know about revenue made per referring websites.

Let’s take an example. Assume two sites - digg.com and cnn.com - have linked to a page on your website and are sending some referral traffic. Now Analytics will tell you exactly how much AdSense revenue you are making through traffic from each of these sites.

This report has enormous potential as it lends a “measurable” value to each incoming link. Some sites could even use this as a replacement for affiliate programs.

All the above information is based on screenshots that were shared by Google Cache but that story is no longer available on the web.

Screenshots. Click the pic to view in full.

I hope that the Google Adsense-Analytics integration will be out soon so that we can benchmark our earnings more precisely.

Live life. The purpose of life is to be alive.
James

If you are an Adsense Publisher like me you might have noticed that Google has already launched Adsense for Feeds. I have not yet set up mine yet. I am still weighing whether it will be good for my visitors or not.

According to Google Adsense here are the major benefits of Adsense for Feeds.

# Receive higher CPMs and maintain a positive user experience by displaying ads specifically optimized for RSS feeds.
# View detailed stats on your feed audience, distribution, and more through FeedBurner when you set up your feeds with AdSense.
# Manage monetization for your feeds through the same account that you use to manage other AdSense properties.

Watch the introductory video from GA’s Product Manager Steve Olechowski:

Why am I still hesitant in putting the Adsense For Feeds?

The objective of my RSS feed is to drive traffic to my site(s) so that I can still show other things to my readers (my own products, affiliate products etc.) and have them subscribe to my list.

Maybe someday… after weighing the benefits, I might consider using the Adsense for Feeds but not today Jose.

Live life. The purpose of life is to be alive.

James

What do you do when a furious customer was dissatisfied with your product or service? Give the customer a “lollipop”. Read on and I’ll tell you my experience.

In my previous post, I mentioned how my eldest daughter was scratch by a cat and how I re-learn my marketing skills. This post is a continuation of the scratch by a cat experience and my realization of excellent customer service.

In my previous post, I mentioned how my eldest daughter was scratch by a cat and how I re-learn my marketing skills. This post is a continuation of the scratch by a cat experience and my realization of excellent customer service.

My daughter cried very loud upon seeing the anti-rabbies vaccines to be injected to her. She was crying furiously until the lady doctor told her that if she wanted a lollipop. She ignored the doctor but was pacified a bit. Then the doctor asked her what color of lollipop she likes, Elai’s eyes widened as the different lollipop was offered right before her eyes. Elai picked the yellow lollipop.

The doctor then told her that she is about to get a “shot” and she needed to be calm. She agreed while she was holding her lollipop into her right hand. Upon getting the shot, she cried and this time its even louder that the first cry. Pacifying her seems to be impossible.

The lady doctor then asked if she wanted another lollipop, she refused and continued crying. However when the jar of lollipop was given to her she stops and took five lollipops.

The rest is history.

How this relate to excellent customer service? Let us say that you sold a 1000 products, most likely one will be dissatisfied by your product or service. As the saying goes you cannot please everybody. One is bound to be dissatisfied. What will you do?

• Battle with the customer by debating that the product you sold is the best product verified by the majority of the customers.
• Ignore the customer completely.
• Send the customer to another “customer service support personnel”.

Or you can give the customer a “lollipop”. Lollipop in a sense an additional giveaway that you can give in return to pacify the customer. For example you can give the customer an extra drink if his order is taking to long to serve, additional pizza for late deliveries (Pizza Hut is very good at this), or if you are into digital products an extra ebook, discount coupon, may help in alleviating the customers dissatisfaction.

I remember when I was still selling SUV vehicles. One of my customer went berserk when we were an hour late in delivering the vehicle (there was a lot of delivery during that day). I told her that we were sorry and admitted its our fault, then I told her that in return for our shortcomings we are giving her a FREE maintenance service on her first vehicle checkup. Her mood suddenly changes from furious to smiling. She told us that the freebie is no longer necessary. After a month, I got three sales referrals from her.

Giving lollipop is not only applicable to furious customers but you can also use it to complete a sale.

Happy marketing.
Live Life. The purpose of life is to be alive.

James

Last night an unexpected thing happen to us, my youngest daughter Elai was scratch by a stray cat near her neck. As soon as my wife realized the incident she started to freak out. This created a lot of tension in the house. Tension that made also my eldest daughter to cry even louder than Elai. You could just imagine the environment (three girls freaking-out, oh man… :-)).

I on the other hand called my mother and asked her if she could take care of Jeth (oldest) as we rush Elai to the nearest hospital for anti-rabies. Then I called the different clinics within our area and asked if they administer anti-rabies, luckily I found one in just a few calls. Then the rest is history… she got injected and were told to come back for follow-ups.

What did I learned from this experience? In business it is the same with family life… there will be a lot of surprises to come. There will be times that when you expect that everything is running smoothly an untoward incident will happen that is beyond your control.

You might be ranking high in Google search for a certain keyword then the big G changes its algorithm and you finally found yourself on the 5th page. Or worst your website got deface due to a security hole in your CMS. Instead of freaking out you may want to remember the following points:

1. Be calm. It is much easier to think and make decision when the mind is calm. In emergency cases Paramedics always stay calm so that they can assess the situation and make appropriate decision.

2. Damage control. Do the first necessary solution. For example if your site was defaced, you may want to closed your hosting temporarily or change the index page asap. It is much nicer to see a 404 Page than a porn page.

3. Ask an expert. Seek the help of experts in the problem that you are encountering. First it will be much faster to solve the problem, second it will be more concrete since they have already experience it. If you cannot afford for an expert seek solution through web forums or community. It is more probable that someone has encountered your problem and may offer quick solution.

There will always be unexpected things to come, accept it as challenge so that the next time we encounter it we will be more prepared in dealing with it.

More power.

James
“Live life today. the purpose of life being alive.”