What do you do when a furious customer was dissatisfied with your product or service? Give the customer a “lollipop”. Read on and I’ll tell you my experience.

In my previous post, I mentioned how my eldest daughter was scratch by a cat and how I re-learn my marketing skills. This post is a continuation of the scratch by a cat experience and my realization of excellent customer service.

In my previous post, I mentioned how my eldest daughter was scratch by a cat and how I re-learn my marketing skills. This post is a continuation of the scratch by a cat experience and my realization of excellent customer service.

My daughter cried very loud upon seeing the anti-rabbies vaccines to be injected to her. She was crying furiously until the lady doctor told her that if she wanted a lollipop. She ignored the doctor but was pacified a bit. Then the doctor asked her what color of lollipop she likes, Elai’s eyes widened as the different lollipop was offered right before her eyes. Elai picked the yellow lollipop.

The doctor then told her that she is about to get a “shot” and she needed to be calm. She agreed while she was holding her lollipop into her right hand. Upon getting the shot, she cried and this time its even louder that the first cry. Pacifying her seems to be impossible.

The lady doctor then asked if she wanted another lollipop, she refused and continued crying. However when the jar of lollipop was given to her she stops and took five lollipops.

The rest is history.

How this relate to excellent customer service? Let us say that you sold a 1000 products, most likely one will be dissatisfied by your product or service. As the saying goes you cannot please everybody. One is bound to be dissatisfied. What will you do?

• Battle with the customer by debating that the product you sold is the best product verified by the majority of the customers.
• Ignore the customer completely.
• Send the customer to another “customer service support personnel”.

Or you can give the customer a “lollipop”. Lollipop in a sense an additional giveaway that you can give in return to pacify the customer. For example you can give the customer an extra drink if his order is taking to long to serve, additional pizza for late deliveries (Pizza Hut is very good at this), or if you are into digital products an extra ebook, discount coupon, may help in alleviating the customers dissatisfaction.

I remember when I was still selling SUV vehicles. One of my customer went berserk when we were an hour late in delivering the vehicle (there was a lot of delivery during that day). I told her that we were sorry and admitted its our fault, then I told her that in return for our shortcomings we are giving her a FREE maintenance service on her first vehicle checkup. Her mood suddenly changes from furious to smiling. She told us that the freebie is no longer necessary. After a month, I got three sales referrals from her.

Giving lollipop is not only applicable to furious customers but you can also use it to complete a sale.

Happy marketing.
Live Life. The purpose of life is to be alive.

James