I have been following the news on Yahoo and Microsoft deal in the past few months and I realized that Yahoo Chairman Jerry Yang has a lot of pressure under his shoulders. A lot of people wanted the deal to consummate at the price set by Microsoft. I will not be arguing on whether the deal is worthy or not. However, I admire his courage to withstand the pressure of being attack from different sides and still kept his ground.

Jerry Yang together with the other business-people like Jack Welch, Bill Gates, Steve Balmer etc. experience a lot of pressures. How these men respond to pressures is what counts.

One thing that I observed among these successful business-people is that they do not quit, blame others or whine about their mistakes. They however tackle the pressures and respond accordingly.

Pressures are like the wind… you cannot control it but you can set your sail to a favorable navigation.

Your response to pressure will determine your next direction.

Happy Marketing.

James